Fundraising is hard. Call time with candidates, dialing for dollars, money bomb emails all take work. Download TAG’s fundraising guide for new candidates to hit the highlights quickly.

It is a very necessary step in the campaign process. Dollars in a campaign will help you raise your name ID, conduct voter outreach, and turn out those voters on election day. Your goal from day one until election night is raising money. This guide focuses on local races, and these basics apply to every race. Campaigns for higher office will take these initiatives and multiple them exponentially. This is typically achieved through the combination of a finance team within the campaign and a finance committee made up of very capable supporters. Capable being the key word. Capable of raising money to be exact.

Be sure your campaign fundraising is intense, continuous and even relentless. Measure your success in results not activities or promises.