GDPR Email and Direct Mail Impact

GDPR Email and Direct Mail Impact

GDPR is no small movement by the EU. This law which became effective May 25, 2018 is now going to rule how you handle customer data, email exchanges, and much more. Let’s provide some insight into how GDPR is affecting email and direct mail programs. How far...
Gone in 7 Seconds

Gone in 7 Seconds

We’ll keep this post brisk because, frankly, it would be contradictory not to. Lose the ego, and stop assuming that your communications receive special attention. They don’t. No one has the time or patience to read an unsolicited, double-spaced, double-sided,...