Digital Printing Blog

Learn some great print tips and tricks.

Welcome to the World of Texture

Think about your favorite book, chances are one of the first things that comes to your mind is how it feels in your hands, whether the title is embossed or if the cover is hard or soft. Now think about your winter jacket, feeling how the seams align and the texture of...

Brilliant Direct Mail to Inspire

The direct mail of yesterday is certainly not the direct mail of today. Companies are becoming savvier and more creative with their direct mail pieces and some of the results are breathtaking. We recently took time to look over some truly outstanding direct mail...

Step Outside the Box with Die-Cuts

Step outside the box (or the 8.5 by 11 rectangle) of typical printing and explore the exciting world of die-cuts! Every business and brand relies on a classic rectangle for their printing style, but you can do better. Die-cuts have limitless possibilities. From...

PURL – Using Personalized URLs for Increased Results

Marketing made hyper-personal is a great way to engage all audiences, especially millennials. The PURL has been around for quite some time. The www.yourdomain.com/+personalURL stimulates the recipient of direct mail to explore the online destination. That's the...

Environmental Print and Signage for the Brand Impression

Ever walk away from an office, and for days you just feel the brand? You're impressed with how much the company invested energy into creating a vibrant workspace that appropriately showcases the brand. Well, that doesn't come without a bit of effort, but it's easier...

Thank You For The Birthdays!

OK, we weren't really going to subject you to all our singing. You can see us build the origami puppies. Trust us, it took a few people a lot of guidance and trial to get it done. We all had fun. And,...

Why Google Uses Direct Mail to Generate Revenue

Tech Giant Google Uses Direct Mail Marketing Because It’s “More Efficient” With a revenue stream of over $67 billion, AdWords holds its place as the primary source of revenue for its $90 billion-dollar parent company, Google. As one of the world’s largest online...

Printing with Special Effects Grabs Attention

We will get a bit technical in this article, but for the easy answer - it just looks rich! White ink is not easy to actually print, even on a digital press, it takes talent. Pieces that use white ink are not always obvious to the recipient, but subconsciously there is...

Multi-Channel e-tailers Marketing

As TAG continues to develop technology that drives additional revenue for our customers, the extension of our multi-channel e-tailers program is nearly ready for launch. With strategically crafted algorithms to drive further customer engagement, the updated system...

GDPR Email and Direct Mail Impact

GDPR is no small movement by the EU. This law which became effective May 25, 2018 is now going to rule how you handle customer data, email exchanges, and much more. Let's provide some insight into how GDPR is affecting email and direct mail programs. How far reaching...

Direct Mail Improves Email Response Rates

It’s no secret that we live in the digital age; a time where a consistent online presence is critical for businesses in the pursuit of reaching consumers. While digital remains a powerful channel to utilize, the success of this medium is enhanced significantly when...

Smarter Direct Mail for e-Commerce Retailers

Have you noticed an increase in the direct mail marketing in your mailbox? It's on the rise, and there's good reason. it works. Gmail, Office365, Yahoo, AOL (who's that?), RCN, Comcast, Time Warner, and all the email providers are trying to protect your inbox. The new...

Corporate and Educational Tours

Curious about how craftsmanship meets technology? TAG is the perfect outing for your school group or corporate office. Marketing teams love visiting TAG and learning more about unique.. paper stocks, finishing techniques like packaging and die-cutting, digital vs....

A Print Friendly Environment

It's funny, recently, another printer was in our shop at TAG. They said... "hmmm.... that smell. That's why I got into print. I love that smell." He was talking about our craft of working with paper, ink, alcohol (for printing, people), the cleaning agents, the press...

Socially Good Print

Our communities are the most important aspect of our lives. It’s where we live, raise families, work, and play. We want them to be safe and friendly, and to provide opportunity for everyone. TAG recognizes this. Our team has been huge supporters of the non-profit...

Three questions to ask your printer

Three Questions to Ask Your Printer By Chris Thompson Technology has certainly taken over and changed the way we do business. We hear about companies going “paperless” and committing to reducing their use of paper. And there’s good reason for it. The numbers...

Talient Action Group Acquires Proofing House Press

Manchester, NH (May 1, 2017) – Manchester, NH based Talient Action Group, TAG, announced the acquisition of Proofing House Press was completed on April 14. President of Proofing House Press, Matt Hanna, shared his comments on the move, “ Everyone knows, the world of...